The Journey of Toudaotang
Toudaotang, a wellness brand under Toudaotang Technology Co., Ltd., was founded by Mr Zhou Zongliang in 2014. The brand builds on traditional Chinese Medicine principles, inheriting the original Miao herbal formulas and pioneering the head therapy and wellness industry. From its humble beginnings, Toudaotang has steadily grown, establishing over 13,000 wellness centres across the nation and expanding globally in just seven years.
In 2022, Toudaotang partnered with national dancer and choreographer Yang Liping to promote a new concept of pure and healthy living. Anchored in nature, driven by professionalism and fueled by innovation, Toudaotang created a wellness culture space that set new industry benchmarks. This year also marked the launch of Toudaotang’s comprehensive live streaming marketing platform, broadening access to its wellness benefits.
Looking towards 2030 and beyond, Toudaotang aims to build a large-scale health and wellness ecosystem with thousands of stores in various cities, creating a lifelong entrepreneurial network centred on head-therapy and holistic wellness.
Toudaotang resonates with its customers’ values. The brand’s goal is to foster growth among small and medium-sized health and wellness businesses. By pursuing this vision, Toudaotang continues to elevate its brand value and empower numerous small and medium-sized enterprises in the health and wellness sector.
The FOUNDER
Mr. Zhou Zongliang
Health Industry Leader,
Head Therapy and
Wellness Advocate
Mr Zhou Zongliang is a pioneer in the global ‘O2O+ Partner’ strategy and the founder of China’s leading head therapy wellness brand, Toudaotang.
Anticipating the future of the digital health and wellness industry, he redefined traditional beauty industry concepts with his innovative approach of integrating digital technology with Toudaotang. This approach set a new industry standard and led to the establishment of a multi-billion-dollar O2O digital health service community, which forms the foundation of the Beauty and Health Industry Alliance ecosystem.
Under his leadership, Toudaotang has expanded globally with over 13,000 outlets and trained over 1,000,000 beauty therapists, establishing a significant international presence in markets such as Singapore, the United States, Vietnam, Malaysia, Hong Kong, Macau and Taiwan.
Brand Story
The Origin of Toudaotang
A Millennia-Old Haircare Ritual
In the terraced fields of Leigong Mountain, the Miao people, an ancient ethnic group with a rich heritage, have preserved their traditions for over a thousand years.
By day, the women of Leigong Mountain venture into the hills to gather herbs. In the evening, after tending to their daily tasks, they gather at the hot spring pool at the mountain’s base to wash their hair. This cherished ritual, filled with laughter and shared stories, has been passed down through generations. Over time, the villagers discovered that this spring was no ordinary water source. The unique combination of mountain spring water and locally gathered herbs, enriched by the natural environment, turned the pool into a nutrient-rich bath. Women who consistently washed their hair here found it to be remarkably healthy and free of split ends. The pool became known as the ‘Herbal Soup Pool’.
This is the origin of Toudaotang – a tradition rooted in nature, where the true secret of hair health lies in the nourishing waters of the Herbal Soup Pool.
